Open to work

Designing prducts, building systems.

I'm Antonio, a UI/UX Designer based in Naples. I transform ideas and research into engaging digital experiences.

I’m a Product & Web Designer at Ciaopeople. I design products, websites and the design systems behind them, with a process I call Nova: analyze, iterate, measure.

Selected work

Case studies

All projects (1)

Case study2024

UT App

An MDM system created for an NGO in Africa to improve the management of mobile devices used by volunteers and staff.

View case study

UT App screens: device details, school list and device status

Brands I’ve worked with

theJackal

What I do

Design that ships, and systems that last.

Product design
From research and user journeys to wireframes, interfaces and prototypes.
- Research
- User journeys
- Wireframes
- Prototypes
Design systems
Creating and maintaining the shared components and tokens teams build with.
- Components
- Tokens
Websites & landing pages
Marketing sites, landing pages and site templates, including on Framer.
Email design
Mail templates and the design system behind them, on Postcards.
Branding
Brand guidelines that keep every touchpoint consistent.

How I work

The Nova framework

A structured process for approaching design projects in a strategic, iterative and measurable way.

Understand the problem, the users and the context through research and data, and set clear, measurable goals.

Introduce
Define the project, the context and the initial goals.
- Brief analysis
- Strategy sheet
- Stakeholder alignment
Define the goals
Set clear KPIs and measurable objectives.
- KPI document
- Success metrics
- Initial roadmap
Research goals & methods
Identify user needs and choose the right research methods.
- Research plan
- Questionnaires
- Interview scripts
- Competitor analysis
Define the problem
Turn the data into a clear, measurable problem.
- Problem statement
- User pain points
- Journey map
Define the audience
Understand who will use the product.
- User personas
- Empathy maps
- User archetypes